All agents
01EDG-IQLive · v1.0
Edge
Competitive Agentic Intelligence
Edge is your competitive intelligence operator at the SKU level. It tracks every competing product across Amazon, Flipkart, Myntra, the brand DTC site, marketplaces and offline catalogs — captures price, discount, stock, ratings, feature specs and review pain-points in real time. Then it builds a feature-by-feature comparison matrix, scores your positioning by segment, models price elasticity and recommends the move: drop ₹150, bundle the case, kill the SKU, or hold and message the ANC story harder. Approve once and Edge updates the price on Shopify, alerts the PM in Slack and queues the campaign brief.
15min
Refresh
per SKU, per channel
+6.2%
Margin
lift in 60-day pilots, avg
Unlimited
SKUs
across catalog & rivals
20+
Channels
marketplaces & DTC
Inside the agent
What it looks like, working.
A live preview of the agent surface — not a screenshot. Watch the agent perceive, reason, and write its output.
edge · agentic.fullscreens.in
×
Edge
Aurora Wireless Earbuds X1AUR-X1-BLK
Selecting SKU
UA
Aurora Wireless Earbuds X1
AuroraAudio · True wireless · SKU AUR-X1-BLK
₹4,499
Your DTC price
Lowest in market
—
Myntra · −₹200
Channel median
—
across 6 channels
Buy-box win-rate
—
Awaiting…
Live price by channel
Refreshed every 15 min · 6 channels
Amazon
Live
—
Flipkart
−₹100 Sale
—
Croma
Live
—
Reliance Digital
+₹200
—
Aurora DTC
Live
—
Myntra
−₹200 Promo
—
Feature compare · you vs top 3
Auto-extracted from spec sheets and pages
Feature
You
Boat
Noise
OnePlus
Active noise cancellation
−32 dB
−24 dB
−28 dB
−35 dB
Battery (with case)
42 hr
30 hr
38 hr
44 hr
Driver size
13 mm✓
10 mm
11 mm
13 mm
Codec support
LDAC✓
AAC
AAC
LDAC
IP rating
IPX5
IPX4
IPX5
IPX5
Wireless charging
No✗
No
Yes
Yes
Win Tie Gap2 wins · 3 ties · 1 gap
Positioning map
Price vs perceived value · 12,400 reviews
You
Boat
Noise
OnePlus
Insight: same premium quadrant as OnePlus at 10% lower price.
Review pain mining
Top complaint per rival SKU · last 90 days
Boat"Mic crackles on calls" — 412 mentions
Noise"Case scratches easily" — 298 mentions
OnePlus"App buggy on iOS" — 184 mentions
YouOnly 62 mentions — Tip size too small for some
Recommended move
—
Margin (proj)
—
Units (proj)
—
Revenue (proj)
Once approved
PendingShopify pricing
Aurora DTC → ₹4,299
#price-ops · Slack
Ping PM · margin proof attached
Brief drafted
Hook: Premium ANC, ₹200 less
Pick a SKU to compete on
Aurora · Catalog
218 SKUs · synced from Shopify
Aurora Wireless Earbuds X1
AUR-X1-BLK · ₹4,499
Aurora ANC Headphones M2
AUR-M2-WHT · ₹7,999
Aurora Speaker Cube
AUR-SC-001 · ₹2,499
Aurora Earbuds Lite
AUR-LT-BLK · ₹1,999
SourcesAmazonFlipkartCromaRelianceMyntraDTC
Capabilities
Six tools.
One specialized worker.
01 / 06
Live Price Tracking
Monitors your SKUs and every competing one across Amazon, Flipkart, marketplaces and DTC sites — every 15 minutes, with discount and stock state.
02 / 06
Feature-by-Feature Compare
Auto-builds a comparison matrix for any product against its top rivals — specs, materials, warranty, what you have they don't.
03 / 06
Review Intelligence
Reads competitor reviews so you don't have to — extracts the pain points buyers complain about most, by competitor SKU.
04 / 06
Positioning Map
Plots every product on price vs perceived value — shows you exactly where you sit and where the white space is.
05 / 06
Price Elasticity
Models how units shift if you move price ₹50, ₹100, ₹200 — projects margin and revenue impact before you pull the trigger.
06 / 06
One-Click Action
Approve a recommended move and Edge updates Shopify pricing, alerts the PM in Slack, and queues the campaign-message brief.
Inputs
- Your SKU catalog (Shopify · CSV · API)
- Competitor SKU URLs (or auto-discovered)
- Margin floor & pricing rules
- Channels to push price updates to
Outputs
- Live price-vs-competitor table
- Feature comparison matrix
- Review pain-point extracts
- Positioning quadrant
- Recommended pricing & messaging moves
- Auto-applied price updates (with approvals)
Use cases
Where teams put it to work.
01
D2C Electronics
Catch the moment Boat drops the price on your closest rival — respond at 9:14 a.m., not next Monday's review meeting.
02
Fashion & Beauty
Compare your hero SKUs vs Myntra's bestsellers — shade for shade, fabric for fabric, review for review.
03
B2B SaaS Pricing
Track competitor pricing pages, packaging and free-tier moves — get the recommended counter-bundle the same day.
04
Marketplace Sellers
Win the buy-box without racing to zero — Edge knows the floor your margin tolerates and sets price accordingly.
Deploy EDG-IQ
Bring Edge live for your team in days.
Data onboarding, guardrails locked, 24/7 superintelligent worker handed over for supervision.